The primary law governing consumer protection in the UAE is Federal Law No. 15 of 2020 on Consumer Protection. It repeals the previous Federal Law No. 24 of 2006 and aims to safeguard consumer rights and ensure fair practices in the market.

The Consumer Protection Law aims to protect consumers’ rights, ensure the provision of goods and services at declared prices, maintain the quality and safety of products and services, and safeguard consumer data from unauthorized marketing use.

The law applies to all suppliers, advertisers, and commercial agents operating in the UAE’s mainland and free zones, as well as eCommerce platforms registered in the UAE. However, it does not apply to eCommerce activities between customers in the UAE and businesses registered outside the country.

UAE consumers have the right to a safe and appropriate purchasing environment, accurate information about goods and services, awareness of their rights and obligations, the ability to choose products according to their preferences, and fair compensation for damages caused by defective goods or inadequate services.

Suppliers must protect consumers’ privacy and data security, respect their religious values and customs, settle disputes promptly, and provide invoices containing specific details as specified by the Executive Regulation of the law.

Suppliers who provide misleading information, false data, or fail to repair/replace defective products without charge can face imprisonment of up to two years and a fine not exceeding AED two million.

 Yes, the law covers goods and services sold through eCommerce platforms registered in the UAE, ensuring consumer protection for online purchases.

Consumers can lodge complaints with the Consumer Protection Department under the Ministry of Economy. They can submit complaints through various communication channels, including the call center and customer protection channels.

The Abu Dhabi Department of Economic Development works to ensure economic establishments in Abu Dhabi adhere to the laws and regulations governing consumer protection, addressing complaints from consumers and dealers regarding abuses by licensed commercial establishments.

The UAE Ministry of Economy handles consumer complaints efficiently, examining the submitted data, collaborating with competent authorities, and maintaining open communication channels with customers to uphold consumer protection.